Public relations for public health and social good 

 - New York  Routledge  2025 
 - xi, 220 p. 
<br/><br/> Table of contents:<br/>Part 1: Introduction and Foundations<br/><br/>1. A Public Relations Approach to Public Health and Social Change<br/><br/>Brooke W. McKeever<br/><br/>2. Public Relations and Understanding Culture as a Social Determinant of Health<br/><br/>María E. Len-Ríos, Rachel Young, and Amanda Hinnant<br/><br/>3. Ethical Relationships and Responsibilities Contribute to Social Good<br/><br/>Lois A. Boynton<br/><br/>4. “Racism is a U.S. public health crisis”: How Public Relations and Intersectionality Interact to Form This Reality of Public Health Today<br/><br/>Jen Vardeman, Natalie T. J. Tindall, Jeremy Cajina-Clark, and Monica L. Ponder<br/><br/>Part 2: Concepts and Competencies<br/><br/>5. Exploring the Intersections of Stewardship in Public Relations and Public Health<br/><br/>Geah Pressgrove and Richard Waters<br/><br/>6. Advocacy, Activism, and Gun Violence Communication<br/><br/>Minhee Choi<br/><br/>7. Crisis Communication for Social Good<br/><br/>Lucinda Austin, LaShonda Eaddy, Xuerong Lu, and Yan Jin<br/><br/>8. Health Justice for the Past, Present, and Future: Exploring the Linkage between Social Movements and Public Relations<br/><br/>Candice L. Edrington and Sarah A. Aghazadeh<br/><br/>Part 3: Places and Spaces<br/><br/>9. Nonprofit Organizations: A Force for Good<br/><br/>Brooke W. McKeever<br/><br/>10. High Stakes, Low Trust: Government Public Relations<br/><br/>Abbey Levenshus<br/><br/>11. Proving It with Action: Embracing a Responsibility to Advocate for Social Change<br/><br/>Holly Overton and Nicholas Eng<br/><br/>Part 4: Examples from Abroad <br/><br/>12. Managing Digital Strategic Communication during the COVID-19 Pandemic: Insights from Italian Ministries and Governmental Institutions<br/><br/>Alessandro Lovari, Francesca Comunello, Alessandra Massa, Francesca Ieracitano, and Alberto Marinelli<br/><br/>13. A Decade of Communicating about Mental Health after Crises in Christchurch, New Zealand<br/><br/>Wan Chi Leung, Georgia Williams, and Kaaren Mathias<br/><br/>[https://www.routledge.com/Public-Relations-for-Public-Health-and-Social-Good/McKeever/p/book/9781032355085] 
<br/><br/> Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.<br/><br/>Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading.<br/><br/>Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice.<br/><br/>(https://www.routledge.com/Public-Relations-for-Public-Health-and-Social-Good/McKeever/p/book/9781032355085) 
<br/><br/><label>ISBN: </label>9781032355085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in medicine<br/>Public Health<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>610.14  / MCK