TY  - BOOK
AU  - Chaffey, Dave
AU  - Hemphill, Tanya
AU  - Edmundson-Bird, David
TI  - Digital business and E-commerce
SN  - 9781292725833
U1  - 658.872 
PY  - 2024///
CY  - Harlow
PB  - Pearson
KW  - Business enterprises--Computer networks
KW  - Electronic commerce
N1  - Table of contents:
Preface
About the authors
Acknowledgements
Part 1 Introduction
Introduction to digital business
Opportunity analysis for digital business and e-commerce
Managing digital business infrastructure
Key issues in the digital environment
Part 2 Strategy and applications
Digital business strategy
Supply chain and demand
Digital marketing
Customer relationship management
Part 3 Implementation
Customer experience and service design
Managing digital business transformation and growth hacking
Glossary
Index

[https://www.pearson.com/en-gb/subject-catalog/p/digital-business-and-e-commerce/P200000010770/9781292725833?tab=table-of-contents]
N2  - Understand the crucial aspects of digital business and e-commerce with this best-selling text.
Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

With a host of features to enhance your learning experience, you will come to see why this is a bestselling text.

(https://www.pearson.com/en-gb/subject-catalog/p/digital-business-and-e-commerce/P200000010770/9781292725833)
ER  -