Chaffey, Dave <br/><br/>
Digital business and E-commerce 

 - 8th 
 - Harlow  Pearson  2024 
 - xxiv, 638 p. 
<br/><br/> Table of contents:<br/>Preface<br/>About the authors<br/>Acknowledgements<br/>Part 1 Introduction<br/>Introduction to digital business<br/>Opportunity analysis for digital business and e-commerce<br/>Managing digital business infrastructure<br/>Key issues in the digital environment<br/>Part 2 Strategy and applications<br/>Digital business strategy<br/>Supply chain and demand<br/>Digital marketing<br/>Customer relationship management<br/>Part 3 Implementation<br/>Customer experience and service design<br/>Managing digital business transformation and growth hacking<br/>Glossary<br/>Index<br/><br/>[https://www.pearson.com/en-gb/subject-catalog/p/digital-business-and-e-commerce/P200000010770/9781292725833?tab=table-of-contents] 
<br/><br/> Understand the crucial aspects of digital business and e-commerce with this best-selling text.<br/>Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly competitive environment.<br/><br/>Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.<br/><br/>With a host of features to enhance your learning experience, you will come to see why this is a bestselling text.<br/><br/>(https://www.pearson.com/en-gb/subject-catalog/p/digital-business-and-e-commerce/P200000010770/9781292725833) 
<br/><br/><label>ISBN: </label>9781292725833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises--Computer networks<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.872  / CHA