Coulon, Yannick <br/><br/>
An introduction to behavioral finance and asset management:  a guide for students and professionals in wealth management 

 - Cham  Palgrave Macmillan  2024 
 - xvii, 118 p. 
<br/><br/> Table of contents:<br/>Front Matter<br/>Pages i-xvii<br/>Download chapter PDF <br/>Introduction to Behavioral Finance<br/>Yannick Coulon<br/>Pages 1-24<br/>Behavioral Questionnaire<br/>Yannick Coulon<br/>Pages 25-27<br/>Essential Behavioral Biases<br/>Yannick Coulon<br/>Pages 29-54<br/>The Prospect Theory<br/>Yannick Coulon<br/>Pages 55-68<br/>Essential Principles of Wealth Management Undermined<br/>Yannick Coulon<br/>Pages 69-80<br/>Investment Solutions<br/>Yannick Coulon<br/>Pages 81-104<br/>Conclusion<br/>Yannick Coulon<br/>Pages 105-108<br/>Behavioral Finance Test<br/>Yannick Coulon<br/>Pages 109-112<br/>Back Matter<br/>Pages 113-118<br/><br/>[https://link.springer.com/book/10.1007/978-3-031-72553-1] 
<br/><br/> This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-72553-1) 
<br/><br/><label>ISBN: </label>9783031725224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance management <br/>Behavioral finance<br/>Wealth management
<br/><br/><label>Dewey Class. No.: </label>332.6019  / COU