TY  - BOOK
AU  - Sriramesh, Krishnamurthy [Editor]
AU  - Yeo, Su Lin [Editor]
TI  - Crisis communication cases from Asia: a cultural approach
SN  - 9781032533889
U1  - 658.45095 
PY  - 2025///
CY  - New York
PB  - Routledge
KW  - Communication in crisis management--Asia--Case studies
KW  - Corporations--Public relations--Asia--Case studies
KW  - Intercultural communication--Asia--Case studies
N1  - Table of contents:
Introduction
Krishnamurthy Sriramesh

1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective
Krishnamurthy Sriramesh

2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis
Mae Nguyen, Pui Fong Loh, Emmeline Jie Yi Tan, and Angeline Onasis

3. INDIA: McDonald’s Faces Boycott Over Halal Meat
Shabbir Akhtar and Hannah Luz Awitan

4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste
Ryan Lim and Nikole Wong

5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger
Clement Sim, Malcolm Teo, and Nicole Lee

6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash
Yuri Okutsu, Daphne Zhiying Xu, Fiona Hui Ling Loi, and Stephanie Ai Ling Ng

7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton
Kathy Chengshuang Zhang, Sam Ahmed, Celest Quek, and Elle Ning Jin

8. INDONESIA: Diversity Versus Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+
Stance
Rahmatina Widyarini, Himesh Sharma, Ivan Chan, and Subhas Gopalakrishnan

9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment
Jia Ning Neo, Isreya Liangkobkit, Natawan Panachuenvongsakul, Soe Honey Cho, and Lois Bastiaan

10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business
Kritika Gupta, Quelle Audris Loo, Zi Xiang Phoon, Jotham Tobiah Lim, and Ju Young Yoon

Epilogue
Su Lin Yeo

(https://www.routledge.com/Crisis-Communication-Cases-from-Asia-A-Cultural-Approach/Sriramesh-Yeo/p/book/9781032533889)
N2  - This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.

Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments.

This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.

(https://www.routledge.com/Crisis-Communication-Cases-from-Asia-A-Cultural-Approach/Sriramesh-Yeo/p/book/9781032533889)
ER  -