Barrah, Beirem Ben <br/><br/>
The dynamics of business behavior:  an evidence-based approach to managing organizational change 

 - New Jersey  John Wiley & Sons, Inc.  2024 
 - xviii, 270 p. 
<br/><br/> Table of contents:<br/>Foreword by Bas Zwart ix<br/><br/>Preface by Paul Gibbons xiii<br/><br/>Acknowledgments xvii<br/><br/>Introduction 1<br/><br/>Part I Bridging Two Disciplines 13<br/><br/>Chapter 1 Managing Organizational Change 15<br/><br/>Chapter 2 Think Like a Behavioral Scientist 37<br/><br/>Chapter 3 Behaviorally Informed Change Management 61<br/><br/>Chapter 4 Evidence-Based Change Interventions 77<br/><br/>Part II Eighteen Interventions for Six Change Areas 93<br/><br/>Chapter 5 Planning and Risk Management 95<br/><br/>Chapter 6 Narrative and Communication 117<br/><br/>Chapter 7 Leadership Support 143<br/><br/>Chapter 8 Stakeholder Engagement 165<br/><br/>Chapter 9 Measuring Change 189<br/><br/>Chapter 10 Learning and Development 215<br/><br/>Conclusion: Toward Behaviorally Informed Organizations 241<br/><br/>Notes 245<br/><br/>About the Authors 253<br/><br/>Index 255<br/><br/>(https://www.wiley.com/en-in/The+Dynamics+of+Business+Behavior%3A+An+Evidence-Based+Approach+to+Managing+Organizational+Change-p-9781394196562#tableofcontents-section) 
<br/><br/> Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization<br/><br/>In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.<br/><br/>Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:<br/><br/>The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data<br/>The most common myths that leaders accidentally buy into as they guide their organizations<br/>Case studies of contemporary companies overcoming challenges using brain and behavior science<br/>A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.<br/><br/>(https://www.wiley.com/en-in/The+Dynamics+of+Business+Behavior%3A+An+Evidence-Based+Approach+to+Managing+Organizational+Change-p-9781394196562) 
<br/><br/><label>ISBN: </label>9781394196562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational behavior<br/>Organizational change
<br/><br/><label>Dewey Class. No.: </label>658.4  / BAR