TY  - BOOK
AU  - Glenister, Gordon
TI  - Influencer marketing strategy: how influencers can help grow your business
SN  - 9781398615236
U1  - 658.802 
PY  - 2024///
CY  - London
PB  - Kogan Page
KW  - Marketing--Social aspects
KW  - Social influence
KW  - Social media
KW  - Internet marketing
N2  - Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.

This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.

Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

(https://www.koganpage.com/marketing-communications/influencer-marketing-strategy-9781398615236)
ER  -