TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Jain, Varsha
AU  - Mogaji, Emmanuel
AU  - Ambika, Anupama
TI  - Customer centric support services in the digital age: the next frontier of competitive advantage
SN  - 9783031370960
U1  - 658.801 
PY  - 2024///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Competitive advantage
KW  - Service industries -- Marketing
KW  - Customer services
N2  - This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.

Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.

The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

(https://link.springer.com/book/10.1007/978-3-031-37097-7)
ER  -