TY  - BOOK
AU  - Rossi, Peter E.
AU  - Allenby, Greg
AU  - Misra, Sanjog
TI  - Bayesian statistics and marketing
T2  - Wiley Series in Probability and Statistics
SN  - 9781394219117
U1  - 658.8 
PY  - 2024///
CY  - New Jersey
PB  - John Wiley & Sons Ltd.
KW  - Marketing research--Mathematical models
KW  - Marketing--Mathematical models
KW  - Bayesian statistical decision theory
N2  - Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.

Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.

(https://www.wiley.com/en-hk/Bayesian+Statistics+and+Marketing%2C+2nd+Edition-p-9781394219117)
ER  -