Rossi, Peter E. <br/><br/>
Bayesian statistics and marketing 

 - 2nd 
 - New Jersey  John Wiley & Sons Ltd.  2024 
 - viii, 391 p. 
 - Wiley Series in Probability and Statistics .
<br/><br/> Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.<br/><br/>Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.<br/><br/>(https://www.wiley.com/en-hk/Bayesian+Statistics+and+Marketing%2C+2nd+Edition-p-9781394219117) 
<br/><br/><label>ISBN: </label>9781394219117 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Mathematical models<br/>Marketing--Mathematical models<br/>Bayesian statistical decision theory
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROS