TY  - BOOK
AU  - Sobande, Francesca
TI  - Big brands are watching you: marketing social justice and digital culture
SN  - 9780520387072
U1  - 658.827 
PY  - 2024///
CY  - California
PB  - University of California Press
KW  - Branding (Marketing)--Political aspects
KW  - Social justice--Economic aspects
KW  - Mass media--Influence
N2  - How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

(https://www.ucpress.edu/books/big-brands-are-watching-you/paper)
ER  -