TY  - BOOK
AU  - Cooper, Danald R.
TI  - Business research method 
SN  - 9789353161194
U1  - 658.0072 
PY  - 2019///
CY  - New Delhi
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Industrial management--Research
KW  - Business--Research
KW  - Business--Research--Methodology
KW  - Industrial management--Research--Methodology
KW  - Industrial management
KW  - Operations research
KW  - Organizational behavior
N1  - Table of Content
Part 1: Introduction to Business Research

1. Research in Business 

2. Ethics in Business Research 

3. Thinking Like a Researcher 
 
4. The Research Process: An Overview 

5. Clarifying the Research Question through Secondary Data and Exploration 

Part 2: The Design of Business Research

6. Research Design: An Overview 

7. Qualitative Research 

8. Observation Studies 

9. Experiments 

10. Surveys 

Part 3: The Sources and Collection of  Data

11. Measurement 

12. Measurement Scales 

13. Questionnaires and Instruments

14. Sampling 

Part 4: Analysis and Presentation of  Data

15. Data Preparation and Description 

16. Exploring, Displaying, and Examining Data 

17. Hypothesis Testing 

18. Measures of Association

19. Multivariate Analysis: An Overview 

20. Presenting Insights and Findings: Written Reports 

21. Presenting Insights and Findings: Oral Presentations
N2  - We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc
ER  -