TY  - BOOK
AU  - Storr, Will
TI  - The science of storytelling
SN  - 9780008276973
U1  - 808.3 
PY  - 2019///
CY  - London
PB  - HarperCollins Publishers
KW  - Storytelling--Scientific approach
N2  - Why stories make us human and how to tell them better.

There have been many attempts to understand what makes a good story – but few have used a scientific approach.

In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.

Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

(https://harpercollins.co.in/product/science-of-storytelling/)
ER  -