Wirtz, Bernd W <br/><br/>
Multichannel marketing:  strategy - design - digital technology 

 - Wiesbaden  Springer  2024 
 - xiii, 741 p. 
 - Springer Texts in Business and Economics .
<br/><br/> Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.<br/><br/>“Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz’ textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.”<br/>(https://link.springer.com/book/10.1007/978-3-658-44675-8) 
<br/><br/><label>ISBN: </label>9783658446741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / WIR