TY  - BOOK
AU  - Vierula, Markku
TI  - Find your market-oriented competitive advantage: a toolkit for strategy and branding
SN  - 9783031716621
U1  - 658.827 
PY  - 2024///
CY  - Cham
PB  - Springer
KW  - Marketing
N2  - Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. 

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
(https://link.springer.com/book/10.1007/978-3-031-71663-8)
ER  -