Digital product management:  frameworks - tools - cases 

 - Wiesbaden  Springer  2024 
 - xxii, 357 p. 
<br/><br/> Table of content:<br/>Front Matter<br/>Pages i-xxii<br/>Download chapter PDF <br/>Introduction to Digital Product Management<br/>Sascha Hoffmann<br/>Pages 1-30<br/>User-Centered Product Visions<br/>Inken Petersen<br/>Pages 31-43<br/>Product Strategy—The Foundation of Product Management<br/>Christian Becker<br/>Pages 45-58<br/>Implementing and Validating Product Strategy with Objectives and Key Results (OKR)<br/>Cansel Sörgens<br/>Pages 59-86<br/>Product Roadmaps<br/>Dominik Busching, Lutz Göcke<br/>Pages 87-106<br/>Product Discovery<br/>Philip Steen, Alexander Hipp<br/>Pages 107-124<br/>Validation of Product Ideas in the Market<br/>Anna Wicher<br/>Pages 125-146<br/>Product Delivery<br/>Tim Adler<br/>Pages 147-170<br/>Growth<br/>Markus Andrezak<br/>Pages 171-188<br/>Product Changes<br/>Rainer Gibbert<br/>Pages 189-201<br/>A/B Testing in Digital Product Management<br/>Sascha Hoffmann<br/>Pages 203-209<br/>Product Management Understood Holistically<br/>Patrick Roelofs<br/>Pages 211-222<br/>Product Sense<br/>Robert Schulke, Nikkel Blaase<br/>Pages 223-231<br/>Product Leadership<br/>Tobias Freudenreich<br/>Pages 233-253<br/>Alignment<br/>Arne Kittler<br/>Pages 255-268<br/>Product Evangelizing and Storytelling<br/>Petra Wille<br/>Pages 269-283<br/>Product Owner and Scrum Master<br/>Jan Köster, Florian Meyer<br/>Pages 285-297<br/>Understanding User Experience<br/>Inken Petersen<br/>Pages 299-308<br/>Data Analytics<br/>Jan Martens<br/>Pages 309-317<br/>[https://link.springer.com/book/10.1007/978-3-658-44276-7] 
<br/><br/> The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner).<br/><br/>In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully.<br/><br/>A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.<br/><br/>"The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de<br/>(https://link.springer.com/book/10.1007/978-3-658-44276-7) 
<br/><br/><label>ISBN: </label>9783658442750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.500285  / HOF