TY - BOOK AU - Lund, Anne Katrine AU - Refshauge, Mette TI - Mastering corporate communication: a modern guidebook for future-fit strategies, tools and skills T2 - Future of Business and Finance SN - 9783031502316 U1 - 658.45 PY - 2024/// CY - Cham PB - Springer KW - Business communication KW - Corporate communication N1 - Table of content: Front Matter Pages i-viii Download chapter PDF Introduction Anne Katrine Lund, Mette Refshauge Pages 1-4 Strategic Organisational Communication in a New Era Anne Katrine Lund, Mette Refshauge Pages 5-41 Credibility and Trust as a Field of Work Anne Katrine Lund, Mette Refshauge Pages 43-64 Corporate Citizenship in a Changing World Anne Katrine Lund, Mette Refshauge Pages 65-90 Communication Must Create Contact Anne Katrine Lund, Mette Refshauge Pages 91-114 The Data-Driven Communicator Anne Katrine Lund, Mette Refshauge Pages 115-140 Internal Stakeholders in Focus Anne Katrine Lund, Mette Refshauge Pages 141-162 Facilitating Change Anne Katrine Lund, Mette Refshauge Pages 163-185 When the Crisis Is Triggered Anne Katrine Lund, Mette Refshauge Pages 187-211 Skills of the Future Anne Katrine Lund, Mette Refshauge Pages 213-239 [https://link.springer.com/book/10.1007/978-3-031-50232-3] N2 - "Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers. (https://link.springer.com/book/10.1007/978-3-031-50232-3) ER -