TY  - BOOK
AU  - Aghazadeh, Hashem
AU  - Khoshnevis, Mozhde
TI  - Digital marketing technologies
SN  - 9789819706068
U1  - 658.8 
PY  - 2024///
CY  - Singapore
PB  - Palgrave Macmillan
KW  - Internet marketing
N1  - Table of content:
Digital Marketing Fundamentals
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 3-29
Digital Marketing Analysis and Strategy
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 31-61
Digital Marketing Implementation and Practice
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 63-89
Applications of Marketing Technologies (Martechs)
Front Matter
Pages 91-91
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Marketing Technologies (Martechs)
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 93-108
Main Martechs in Brief
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 109-157
Applications of Marketing Technologies (Martechs) in Digital Marketing
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 159-185
Martechs and Digital Marketing+ (Types of Digital Marketing)
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 187-226
Back Matter
Pages 227-230

[https://link.springer.com/book/10.1007/978-981-97-0607-5]
N2  - This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).

(https://link.springer.com/book/10.1007/978-981-97-0607-5)
ER  -