TY  - BOOK
AU  - Derval, Diana
TI  - Designing luxury brands: the science of pleasing customers' senses
T2  - Management for Professionals
SN  - 9783030100759
U1  - 658.827 
PY  - 2024///
CY  - Cham
PB  - Springer
KW  - Sales--Marketing
KW  - Neurosciences
KW  - Manufacturing--Industries
N1  - Table of content:
Front Matter
Pages i-xxii
Download chapter PDF 
Understanding Luxury Shoppers
Diana Derval
Pages 1-26
Identifying Profitable Markets
Diana Derval
Pages 27-50
Finding the Right Positioning
Diana Derval
Pages 51-76
Designing Luxury Brands
Diana Derval
Pages 77-104
Expanding Luxury Brands Internationally
Diana Derval
Pages 105-136
Building Iconic Brands
Diana Derval
Pages 137-158
[https://link.springer.com/book/10.1007/978-3-319-71557-5]
N2  - This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

(https://link.springer.com/book/10.1007/978-3-319-71557-5)
ER  -