TY  - BOOK
AU  - Hill, Charles W. L
TI  - International business: competing in the global marketplace
SN  - 9789355324771
U1  - 658.049 
PY  - 2023///
CY  - Chennai
PB  - McGraw Hill Education
KW  - International business enterprises
N1  - Table of content:
Chapter 1: Globalization

Chapter 2: National Differences in Political, Economic, and Legal Systems

Chapter 3: National Differences in Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability

Chapter 6: International Trade Theory

Chapter 7: Government Policy and International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Chapter 12: The Global Capital Market

Chapter 13 The Strategy of International Business

Chapter 14: The Organization of International Business

Chapter 15: Entry Strategy and Strategic Alliances

Chapter 16: Exporting, Importing, and Countertrade

Chapter 17: Global Production and Supply Chain Management

Chapter 18: Global Marketing and R&D

Chapter 19: Global Human Resource Management

Chapter 20: Accounting and Finance in the International Business

[https://www.mheducation.co.in/international-business-9789355324771-india]
N2  - This popular textbook on International Business is comprehensive and descriptive in nature. It captures latest events, statistics, examples, and includes new insights from latest research and covers relevant topics. 


The rich pedagogy used in the text contains opening and closing cases, and managerial boxes which specifically focus on managerial implications of the topics. It also provides 20 integrated cases as a learning vehicle across multiple chapters. 


The book is authored keeping focus on the topics, issues, and events relevant for management and business administration and allied disciplines. The usage of detailed and explanatory approach will help every management enthusiast to comprehend complex topics of this subject.  


Key Features
• Rich pedagogy 
• Captures current events and statistics
• Covers economics and politics of international trade and investment
• Includes opening and closing cases


(https://www.mheducation.co.in/international-business-9789355324771-india)
ER  -