TY  - BOOK
AU  - Barnes, Roy
AU  - Bob, Kelleher
TI  - Customer experience for dummies
SN  - 9788126554355
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Consumer satisfaction
KW  - Customer services
N2  - Customer Experience for Dummies helps you listen to your customers and offers friendly, practical and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book shows you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews and so much more.
(https://www.wileyindia.com/customer-experience-for-dummies.html)
ER  -