Gamification Marketing For Dummies
- New Delhi Wiley India Pvt. Ltd. 2021
- x, 282 p.
Table of content: ntroduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Introducing Gamification Marketing
Chapter 1: Gamifying Your Marketing Strategy
Seeing What Gamification Can Do in Marketing Understanding gamification Gamifying your marketing Looking at some examples of gamification Understanding How Gamification Differs from Other Online Marketing Tactics Looking at the advantages of gamification Taking your current user experience to the next level Stepping Up Your Current Marketing Chapter 2: Getting to Know Gamification Models
Exploring Your Options Discovering game types Creating the Perfect Gamification Campaign Settings Choosing the right game for your audience Determining duration and frequency Avoiding the Big Mistakes Depending on desktop Going rogue Complicating the gameplay Creating too many rewards Misusing game mechanics Banking on virality Creating a campaign that can't be played at work Assuming your audience will understand games Part 2: Beginning Your Gamification Marketing Quest
Chapter 3: Identifying Your Target Audience
Defining Your Audience Throwing out everything you think you know about your audience Conducting research to find your audience Taking a Closer Look at Your Current Customer Base Establishing existing data points Tailoring for B2B Mining Your Social Media Accounts Identifying key data points Tracking unique metrics from each platform Choosing meaningful social media data versus vanity metrics Chapter 4: Increasing Engagement in Your Campaign
Establishing User Rewards and Achievements Rewarding your players Creating loyalty Encouraging Sharing among Your Audience Using a unique hashtag Providing more than just a link to share Chapter 5: Budgeting Your Development
Setting Your Budget Estimating the costs Aligning your budget with your goals Anticipating risks Gathering Your Team Accounting for your gamification model Outsourcing talent Chapter 6: Getting to Know the Technology
Choosing a Foundation for Your Campaign Building in HTML5 Recognizing the downsides of building an app Keeping Up the Communications Checking your email deliverability Making sure your emails don't end up in the spam folder Continuing with your campaign Complying with the General Data Protection Regulation Considering Testing Issues Looking at testing methods Checking on browsers Part 3: Executing Your Gamification Plan
Chapter 7: Making Your Game a Reality
Choosing the Perfect Gamification Model for You Determining Your Target Market Conducting your own audience research Considering what the research is telling you Embedding Goals into the Game Creating SMART goals Devising your gamification objectives Building in Loyalty Rewards Deciding on your options Using rewards in your game Chapter 8: Selecting the Right Components
Making Sense of the Game Development Process Understanding the stages of the game development life cycle Deciding which life cycle model is right for you Assembling Your Team Working out who does what Balancing everyone's role Choosing freelancers, agencies [https://www.wileyindia.com/gamification-marketing-for-dummies.html]
Nothing drives interest from customers more than giving them the chance to win. From old school sweepstakes and stamp collecting games to modern mobile loyalty programs or branded game apps, gamification helps connect you to your customers in a way they invite into their lives. This book helps you add the effective but challenging aspects of gamification to your marketing strategy. No matter what your digital proficiency, Intelligent Marketing with Gamification For Dummies will guide both veteran and inexperienced marketers through the maze of planning and executing a gamification strategy. (https://www.wileyindia.com/gamification-marketing-for-dummies.html)