TY  - BOOK
AU  - Kehal, Mounir [Editor]
AU  - Alfy, Shahira EI [Editor]
TI  - Data analytics in marketing, entrepreneurship, and innovation
SN  - 9781032605135
U1  - 658.472 
PY  - 2021///
CY  - Boca Raton
PB  - CRC Press
KW  - Business intelligence-Data processing
KW  - Computer database management-Data mining
KW  - Business and economics management science
N1  - Table of content:
1 Business Analytics: Through SIoT and SIoV

MOUNIR KEHAL

2 Innovation Analytics

EMAN ZABALAWI AND ALIA AL JAMMAL

3 Business Predictive Analytics: Tools and Technologies

DUSTIN WHITE

4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support

PEDRO LONGART

5 Data Analytics in Marketing and Customer Analytics

RAJASEKHARA MOULY POTLURI AND GERRY N. MUUKA

6 Marketing Analytics

TABANI NDLOVU AND SIHLE NDLOVU

7 Big Data AnalyticsSUJNI PAUL

8 New Product Development and Entrepreneurship Analytics

KENNEDY PRINCE MODUGU

9 Predictive Learning Analytics in Higher Education

LAWAL O. YESUFU
[https://www.routledge.com/Data-Analytics-in-Marketing-Entrepreneurship-and-Innovation/Kehal-ElAlfy/p/book/9780367697648?srsltid=AfmBOoo5wqtRJXcO6BCk4H0p9BZnqcfKHEsBu_UtL3nt7vZXloI5bjuu]
N2  - Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

Business analytics
Applying predictive analytics
Using discrete choice analysis for decision-making
Marketing and customer analytics
Developing new products
Technopreneurship
Disruptive versus incremental innovation
The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

(https://www.routledge.com/Data-Analytics-in-Marketing-Entrepreneurship-and-Innovation/Kehal-ElAlfy/p/book/9780367697648?srsltid=AfmBOoo5wqtRJXcO6BCk4H0p9BZnqcfKHEsBu_UtL3nt7vZXloI5bjuu)
ER  -