TY  - BOOK
AU  - Mratinkovic, Aleksandar
TI  - Illustrated handbook of digital marketing
SN  - 9781984635587
U1  - 658.872 
PY  - 2020///
CY  - New York
PB  - 3G E-Learning LLC
KW  - Internet marketing
N2  - By now, there is no doubt that digital marketing, in its various forms, should be a key part of any modern business approach.
Digital marketing allows small businesses to compete with a much smaller advertising budget.
When managed effectively, it gives them laser-focused control over where and how they spend their money.
Demonstrates how using this single realization as a starting point helps to build and implement more effective campaigns.
Discusses various digital media and analyses how the field of marketing can benefit from them.

(https://www.3ge-learning.com/book/business-and-management/illustrated_handbook_of_digital_marketing.html)
ER  -