Illustrated handbook of digital marketing
- New York 3G E-Learning LLC 2020
- 287 p.
By now, there is no doubt that digital marketing, in its various forms, should be a key part of any modern business approach. Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. Demonstrates how using this single realization as a starting point helps to build and implement more effective campaigns. Discusses various digital media and analyses how the field of marketing can benefit from them.