Chaffey, Dave <br/><br/>
Digital Marketing:  strategy, implementation and practice 

 - 8th 
 - Harlow  Pearson Education Limited  2022 
 - xxv, 534 p. 
<br/><br/> Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends.<br/><br/>This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.<br/><br/>The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.<br/><br/>(https://www.pearson.com/en-us/subject-catalog/p/digital-marketing/P200000003912/9781292400969) 
<br/><br/><label>ISBN: </label>9781292400969 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.872  / CHA