Researching and analysing business:  research methods in practice 

 - New York  Routledge  2024 
 - xvi, 437 p. 
<br/><br/> Table of content:<br/>Pantea Foroudi and Charles Dennis<br/><br/>2 Mixed-methods approach: combining qualitative and quantitative methods<br/><br/>Mohammad M. Foroudi and Pantea Foroudi<br/><br/>PART I<br/><br/>Systematic Literature Review<br/><br/>3 Bibliometric analysis: main procedure and guidelines<br/><br/>Reza Marvi and Mohammad M . Foroudi<br/><br/>4 Systematic literature review: main procedures and guidelines for interpreting the results<br/><br/>Marta Fundoni, Lucia Porcu, and Giuseppe Melis<br/><br/>PART II<br/><br/>Qualitative<br/><br/>5 Grounded theory: what, why, and how<br/><br/>Shaphali Gupta and Suresh Malodia<br/><br/>6 Applying netnographic approach to qualitative research<br/><br/>Ogechi Adeola, Vanessa Burgal, Oserere Ibelegbu, and Juliet Nwafor<br/><br/>7 Qualitative approaches: case study research<br/><br/>Nathalia C. Tjandra and Alessandro Feri<br/><br/>8 Conducting qualitative management research with semi-structured interviews: from planning to interpretation<br/><br/>Lakshmi Balachandran Nair<br/><br/>9 Qualitative data analysis: using thematic analysis<br/><br/>Cristina Fona<br/><br/>10 Qualitative data analysis: using NVivo<br/><br/>Elena Chatzopoulou<br/><br/>11 Text mining and topic modelling<br/><br/>Yulei Li, Shan Shan, and Zhibin Lin<br/><br/>12 Delphi method – a practical guide for verifying and validating novel developments<br/><br/>Bilal Akbar and Simon Peter Nadeem<br/><br/>13 Eye-tracking: collecting data – management, process, analysis and interpretation<br/><br/>Katelijn Quartier and Kim Janssens<br/><br/>14 Semiotic analysis in financial markets<br/><br/>Amee Kim<br/><br/>15 Critical discourse analysis<br/><br/>Victoria Carpenter and Lakhbir Singh<br/><br/>16 Qualitative research methods to capture emerging visual social media culture<br/><br/>Angela A. Beccanulli, Silvia Biraghi, and Rossella C. Gambetti<br/><br/>17 Online data analysis: sentiment analysis with Python<br/><br/>Maria Teresa Cuomo, Lorenzo Baiocco, Ivan Colosimo, Egon Ferri, Michele La Rocca, and Lorenzo Ricciardi Celsi<br/><br/>PART III<br/><br/>Quantitative<br/><br/>18 Nonresponse bias and common method bias in survey research<br/><br/>Farbod Fakhreddin<br/><br/>19 Scale formation: scale reliability analysis and exploratory factor analysis<br/><br/>Peter Samuels<br/><br/>20 Partial least squares structural equation modelling: a nontechnical and practical guide<br/><br/>Farbod Fakhreddin<br/><br/>21 Addressing endogeneity in survey research: application of two-stage least squares (2SLS) regression analysis<br/><br/>Farbod Fakhreddin<br/><br/>22 Big data in marketing intelligence<br/><br/>Virginia Vannucci and Eleonora Pantano<br/><br/>23 Panel data and accounting context<br/><br/>Javad Izadi and Joseph Porterfield<br/><br/>24 Fuzzy-set qualitative comparative analysis: introduction to a configurational approach<br/><br/>Ilias O. Pappas and Katja Bley<br/><br/>25 Fuzzy analytic hierarchy process: a simplified approach<br/><br/>Sanaz Vatankhah<br/><br/>26 Quantitative research with R programming language used in marketing research<br/><br/>Rui Liu and Suraksha Gupta<br/>[https://www.routledge.com/Researching-and-Analysing-Business-Research-Methods-in-Practice/Foroudi-Dennis/p/book/9780367620653] 
<br/><br/> Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.<br/><br/>This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method.<br/><br/>Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline.<br/><br/>Online support materials include PowerPoint slides.<br/>(https://www.routledge.com/Researching-and-Analysing-Business-Research-Methods-in-Practice/Foroudi-Dennis/p/book/9780367620653) 
<br/><br/><label>ISBN: </label>9780367620653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management--Research-Methodology<br/>Business-Research-Methodology
<br/><br/><label>Dewey Class. No.: </label>658.0072  / FOR