TY - BOOK AU - Shamim, Amna TI - Professional communication: winning the trajectories SN - 9788126935789 U1 - 658.45 PY - 2023/// CY - New Delhi PB - Atlantic Publishers & Distributors (P) Ltd KW - Professional Communication N2 - The book deals with the ways and means to communication in the professional world. It has been written keeping in mind the needs of the students in their day-to-day dealings in their student life, career, and beyond. The purpose of this book is to help the students in enhancing their communication skills by developing a better understanding of the various concepts, processes, and applications in real life situations in order to become effective communicators. The book deals with various theories and aspects of professional communication. It studies the basics of communications, such as significance, process, and ways to achieve effective communication; 7Cs of communication; types of communication; barriers to communication; and the ways to remove the barriers to communication. It discusses how communication is carried out in organizations and takes into account the flow of communication in organizations along with static and dynamic communication. It also discusses channels of communication and various models of communication. It studies the four communication skills—Listening, Speaking, Reading, and Writing, and briefly tries to cover all the related aspects of these skills, mentioning their process, types, and barriers. The book makes additions to the existing concepts and ideas in this field and comes up with additions such as reliability chain, procrastinated listening, KICK-KILT in presentations, and Catch-22 situation in group discussions (https://atlanticbooks.com/professional-communication-winning-the-trajectories-by-amna-shamim-9788126935789) ER -