TY  - BOOK
AU  - White, Dan
TI  - Smart branding book: how to build a profitable and resilient brand
SN  - 9781911687702
U1  - 658.827 
PY  - 2023///
CY  - London
PB  - LID Publishing
KW  - Branding-Marketing
KW  - Branding
N2  - Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. 

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
(https://www.ipgbook.com/the-smart-branding-book-products-9781911687702.php)
ER  -