TY  - BOOK
AU  - Mratinkovic, Aleksandar
TI  - Theory, practice and techniques in advertising and sales management
SN  - 9781680947816
U1  - 658.872 
PY  - 2018///
CY  - New York
PB  - 3G E-Learning LLC
KW  - Advertising
KW  - Sales management
KW  - Branding
N2  - This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.
This volume provides an overview of the newest media technologies and how they can be used in marketing communications.

(https://www.3ge-learning.com/book/business-and-management/theory-practice-and-techniques-in-advertising-and-sales-management.html)
ER  -