Retail management: a strategic approach
- 11th
- New Delhi Pearson India Education Services Pvt. Ltd. 2011
- xxvii, 652 p.
Table of content: An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Identifying and Understanding Consumers Information Gathering and Processing in Retailing Trading-Area Analysis Site Selection Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Establishing and Maintaining a Retail Image Promotional Strategy Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing [https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=table-of-contents]
Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment. (https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=title-overview)