TY  - BOOK
AU  - Alpert, Jed
TI  - The mobile marketing revolution: : how your brand can have a one-to-one conversation with everyone
SN  - 9781259029196
U1  - 658.872 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited
KW  - Electronic commerce
KW  - Communication in marketing
ER  -