TY  - BOOK
AU  - Hill, Peter
TI  - Pricing for profit: how to develop a powerful pricing strategy for your business
SN  - 9780749467678
U1  - 658.812 
PY  - 2013///
CY  - London
PB  - Kogan Page
KW  - Pricing
N2  - Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

(https://www.koganpage.com/marketing-communications/pricing-for-profit-9780749467678)
ER  -