TY  - BOOK
AU  - Breakenridge, Deirdre
TI  - Cyberbranding: brand building in the digital economy
SN  - 9780130897107
U1  - 658.827 
PY  - 2001///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Brand choice
KW  - Electronic commerce
ER  -