Breakenridge, Deirdre <br/><br/>
Cyberbranding:  brand building in the digital economy 

 - New Jersey  Prentice-Hall  2001 
 - xiv, 352 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9780130897107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRE