TY  - BOOK
AU  - Etzel, Michael J
AU  - Walker, Bruce J 
AU  - Pandit, Ajay
AU  - Stanton, William J 
TI  - Marketing 
SN  - 9780070151567
U1  - 658.8 
PY  - 2010///
CY  - New Delhi 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Management
KW  - Dynamic marketing environment
KW  - Field of marketing
KW  - Management of distribution
ER  -