TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: : integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education (India) Pvt. Ltd
KW  - Service industries-marketing
KW  - Customer services
ER  -