Zeithaml, Valarie A. <br/><br/>
Services marketing:   integrating customer focus across the firm 

 - New Delhi  McGraw Hill Education (India) Pvt. Ltd  2013 
 - 6th 
<br/><br/>    
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-marketing<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI