TY  - BOOK
AU  - Sinha, Piyush Kumar
AU  - Uniyal, Dwarika Prasad
TI  - Retailing management
SN  - 9780199488827
U1  - 658.87 
PY  - 2018///
CY  - New Delhi
PB  - Oxford University Press
KW  - Retail trade management
N1  - Table of content:
The Domain of Retailing
Indian Retail Industry
Retailing in Other Countries
Understanding Shopping and Shoppers
Delivering Value through Retail Formats
Online Retailing
Deciding Location
Category Management
Supply Chain Management
Retail Buying
Store Layout and Design
Retail Marketing Strategy
Point of Purchase Communication
Establishing a Pricing Strategy
Building Store Loyalty
Technology in Retailing

[https://india.oup.com/product/managing-retailing-9780199488827?searchbox_input=Retailing%20management]
N2  - The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.

The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing.

With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.

(https://india.oup.com/product/managing-retailing-9780199488827?searchbox_input=Retailing%20management)
ER  -