Hawkins, Del I <br/><br/>
Consumer behavior:   building marketing strategy 

 - 11th  
 - New Delhi   McGraw Hill Education (India) Pvt. Ltd.   2013 
 - xxix, 866 p. 
<br/><br/> Table of content:<br/>Part 1<br/>Introduction <br/>Chapter1- Consumer Behavior and Marketing<br/><br/><br/>Part 2<br/>External Influences <br/>Chapter 2- Cross-Cultural Variations in Consumer Behavior <br/>Chapter 3- The Changing Society: Values<br/>Chapter 4- The Changing Society: Demographics and Social Stratification <br/>Chapter 5-  The Changing Society: Subcultures<br/>Chapter 6-  The Society: Families and Households<br/>Chapter 7-  Group Influences on Consumer Behavior<br/>Part Two Cases: Cases 2–1 through 2–8<br/><br/><br/>Part 3 <br/>Internal Influences <br/>Chapter 8- Perception<br/>Chapter 9- Learning, Memory, and Product Positioning<br/>Chapter 10- Motivation, Personality, and Emotion<br/>Chapter 11- Attitudes and Influencing Attitudes <br/>Chapter 12- Self-Concept and Lifestyle<br/>Part Three Cases Cases 3–1 through 3–9<br/><br/><br/>Part 4 <br/>Consumer Decision Process <br/>Chapter 13- Situational Influences <br/>Chapter 14- Consumer Decision Process and Problem Recognition<br/>Chapter 15- Information Search <br/>Chapter 16- Alternative Evaluation and Selection <br/>Chapter 17- Outlet Selection and Purchase <br/>Chapter 18- Postpurchase Processes, Customer Satisfaction, and Customer Commitment <br/>Part Four Cases: Cases 4–1 through 4–8<br/><br/><br/>Part 5 <br/>Organizations as Consumers <br/>Chapter 19- Organizational Buyer Behavior<br/>Part Five Cases: Cases 5–1 and 5–2<br/><br/><br/>Part 6 <br/>Consumer Behavior and Marketing Regulation <br/>Chapter 20- Marketing Regulation and Consumer Behavior <br/><br/><br/>Appendix A Consumer Research Methods <br/><br/><br/>Appendix B Consumer Behavior Audit<br/>[https://www.mheducation.co.in/consumer-behavior-building-marketing-strategy-9789355321503-india] 
<br/><br/> This edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area.<br/><br/><br/><br/><br/>Key Features<br/>• New! Sections on generation alpha, showrooming, webrooming, government regulations and online marketing to children, etc.<br/>• New! Multiple global examples including many on India and other countries woven into the text<br/>• New! Fourteen section-end cases on prominent global organizations such as IKEA, United Airlines, Nissan, McDonald’s, etc.<br/>• New! Nine consumer insights on topics such as glocalization, segmentation of Gen Y market, online marketing, etc.<br/>• Updated tables, charts, and data across the chapters with Indian context and cases infused<br/>(https://www.mheducation.co.in/consumer-behavior-building-marketing-strategy-9789355321503-india) 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8342   / HAW