TY  - BOOK
AU  - Ferrell, O.C.
AU  - Hartline. Michael D
TI  - Marketing management strategies
SN  - 9788131518632
U1  - 658.81 
PY  - 2011///
CY  - Delhi
PB  - Cengage Learning India Private Limited
KW  - Business and management
KW  - Marketing management
ER  -