Ferrell, O.C. <br/><br/>
Marketing management strategies 

 - 5th 
 - Delhi  Cengage Learning India Private Limited  2011 
 - xxii, 746 p. 
<br/><br/>    
<br/><br/><label>ISBN: </label>9788131518632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.81  / FER