TY  - BOOK
AU  - Peter, Paul J
AU  - Donnelly, James H
TI  - Marketing management: knowledge and skills
SN  - 9781259097300
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw Hill Education(India) Private Limited
KW  - Marketing management
KW  - Marketing management-case studies
ER  -