Peter, Paul J <br/><br/>
Marketing management:  knowledge and skills 

 - 9th 
 - New York  McGraw Hill Education(India) Private Limited  2013 
 - XVii, 782 p. 
<br/><br/>    
<br/><br/><label>ISBN: </label>9781259097300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management-case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET