TY  - BOOK
AU  - Perreault, William D
AU  - McCarthy, Jerome E
TI  - Basic marketing: : a global managerial approach
SN  - 9780070484009
U1  - 658.4 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Marketing-management
ER  -