Perreault, William D <br/><br/>
Basic marketing:   a global managerial approach 

 - 14th  
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  2002 
 - xxxii, 815 p. 
<br/><br/>    
<br/><br/><label>ISBN: </label>9780070484009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.4  / PER