TY  - BOOK
AU  - Johnson, Gerry 
AU  - Scholes, Kevan
TI  - Exploring strategy: : text and cases
SN  - 8120308794
U1  - 658.4012  
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Business planning
KW  - Strategic planning
ER  -