Ries, Al <br/><br/>
The origin of brands:   discover the natural laws of product innovation and business survival 

 - New York  HarperCollins Publishers Inc.  2004 
 - x, 308 p. 
<br/><br/>    
<br/><br/><label>ISBN: </label>9780060570149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products-Management<br/>Brand name products-Marketing<br/>New products-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE