TY  - BOOK
AU  - Parameswaran, M G 
TI  - Building brand value: five steps to building powerful brands
SN  - 9780070583221
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - New brand name products
KW  - Brand management
ER  -