Parameswaran, M G  <br/><br/>
Building brand value:  five steps to building powerful brands 

 - New Delhi  Tata McGraw-Hill Publishing  2006 
 - xvii, 385 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9780070583221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New brand name products<br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAR